Selected Work
A few projects across mental healthcare, arts & culture, design, and architecture — building infrastructure, voice, and campaigns.
The Dorm Content Library
Problem
Someone searching for mental health care is rarely just looking for information — they’re anxious, often in crisis, and need to trust a real clinical voice before they’ll act.
Someone searching for mental health care is rarely just looking for information — they’re anxious, often in crisis, and need to trust a real clinical voice before they’ll act.
Goal
Build an expert-led content library mapping clinically-authored articles to every stage of the discovery funnel — from first anxious search to community and referral — built to hold its value as discovery shifts to AI.
Build an expert-led content library mapping clinically-authored articles to every stage of the discovery funnel — from first anxious search to community and referral — built to hold its value as discovery shifts to AI.
Crabtree Sessions
Problem
A new folk music nonprofit needed replicable systems to scale its donor relationships and secure funding for the new season.
A new folk music nonprofit needed replicable systems to scale its donor relationships and secure funding for the new season.
Goal
Build a sustainable marketing stack that can scale — email, CRM, donor management, and automated workflows — in time for launch.
Build a sustainable marketing stack that can scale — email, CRM, donor management, and automated workflows — in time for launch.
Tattly Temporary Tattoos
Problem
A design-first brand with strong organic virality needed a way to reiterate its origin story with a fresh new angle during its annual Small Business Tatturday Sale.
A design-first brand with strong organic virality needed a way to reiterate its origin story with a fresh new angle during its annual Small Business Tatturday Sale.
Goal
Lead integrated campaign strategy for “Small Business Tatturday,” a spin on the American Express small business campaign, for the brand created by Swissmiss.
Lead integrated campaign strategy for “Small Business Tatturday,” a spin on the American Express small business campaign, for the brand created by Swissmiss.
Morgan Atelier Architecture
Problem
A boutique architecture firm had strong work but a thin digital presence, with no clear voice or citation strategy to surface the practice in search.
A boutique architecture firm had strong work but a thin digital presence, with no clear voice or citation strategy to surface the practice in search.
Goal
Develop marketing strategy and communications support, with a distinct voice and a clearer digital presence driven by citation strategy.
Develop marketing strategy and communications support, with a distinct voice and a clearer digital presence driven by citation strategy.