# Elisabeth S. Morgan — Marketing Consultant
> Targeted marketing for individuals and small businesses. Specialties: mental health, education, and arts & design organizations.
– Site: https://elisabethsmorgan.wordpress.com
– Email: elisabethsmorgan@gmail.com
– Location: Princeton, NJ
## About
Elisabeth S. Morgan is an independent marketing consultant with over a decade of experience helping founders, small businesses, and mission-driven organizations grow through content, email, and digital strategy. Her approach prizes curiosity, education, and generosity over noise. She believes the best marketing is always the work itself — but the right digital infrastructure meaningfully amplifies impact.
## Services
### Conversion Copywriting & Brand Development
Website copy, landing pages, positioning, and brand voice development for founders and small teams. Goal: a digital presence that earns trust before a word is spoken.
### Email Marketing Systems & Lead Generation Campaigns
End-to-end email strategy and execution — B2B newsletters, lead nurture sequences, continuing education programs. Past results: 87% YOY increase in sends, 238% YOY growth in engaged web sessions.
### Systems Thinking & AI Training
Replicable marketing workflows (content calendars, reporting templates, onboarding docs) sized to real team capacity. Also: AI implementation for small teams — context documents, custom workflows, training guides so AI stays on-brand and genuinely useful.
## Experience
**Senior Marketing Manager — The Dorm** (mental health treatment, young adults)
Email, educational webinar, and management workflows positioning the organization as a leader in specialized mental healthcare.
**Marketing Manager — Tattly Temporary Tattoos**
New initiatives in paid media and strategic partnerships (DonorsChoose, Society6). Completed Growclass growth marketing program.
**Content & Community Manager — Kids Discover**
Digitized and expanded online presence of a legacy non-fiction library for kids. Grew educator community, driving email subscriptions and library sales.
**Writer & Educator**
Assistant teacher at The International School of Louisiana and Teacher’s Assistantship Program in France. Blogged at Nola Kiosk; contributed to NolaVie and NolaDefender.
## Education & Certifications
– Columbia University — M.S. Journalism
– Tulane University — B.A. English, French, Art History
– IES Abroad, Paris — French & Art History
– Mailchimp — Certified
– Anthropic — AI Fluency, AI 101, AI for Non-Profits
– Coursera — SEO Fluency
– Growclass / Sarah Stockdale — Growth Marketing Consultation
## Resume