Tattly was founded by Tina Roth Eisenberg (a.k.a. Swissmiss in 2011). Much to her original team of three’s delight, the collection of 15 artful temps gained overnight success thanks to her loyal blog readers. Over eight years later, we knew from customer testimony that many of our repeat customers loved this about the Tattly brand, […]
Content Case Study: Small Business Taturday Read Post »
I always love “media diet” interviews, so I thought it would be fun to keep track of my own favorite thought pieces, writers, and resources that have changed the flow of my career. Life & Career On Writing Technical / Marketing
Copywriting can sometimes be more difficult than essays or articles. Here’s what’s helped me in the past – I hope it’s useful to you, too. Leave a comment in the doc if you have any other suggestions or resources.
Copywriting Worksheet Read Post »
I strongly believe that the amount of love and care you put into a project is always apparent. Even if people are not conscious of it, they can sense when you have paid attention to every little detail. Jocelyn K. Glei on Ideation and Being Accountable in Your Projects I’ve been thinking a lot about
I’ve spent most of this year thinking about how we consume information, and believe more of us could stand to take a step back and look at the bigger picture. A shift is coming. If it hasn’t happened already, we are getting close to reaching what feels like a critical mass. There are too many
A call for mindful creators Read Post »
One of the things that gets spread around online in the interest of “pep talks” is the idea that you should stick to what you love, what you do best and forget the rest. But the rest includes a lot of important things that will help your business go far. Grace Bonney on 10 Things
Run towards the things that make you scared Read Post »
Esther Perel just came out with a new podcast about work relationships, and this morning she spoke at CreativeMornings about it at the New School. Although the topic has shifted from romantic to professional relationships, her bottom line hasn’t: we expect too much. We have unprecedented expectations from our work life, seeking purpose, fulfillment, security, and a place
Esther Perel’s identity economy Read Post »
Many brands starting out with Google AdWords are vulnerable to wasting some money at first. That’s because Google’s default keyword ‘match type’ when you get started is broad match. This casts a much bigger net than many boutique businesses need, and it also includes branded keywords (the name of your own business) which I don’t
Why I like phrase match keywords for small business accounts Read Post »
